What was once considered “multicultural” is now mainstream, and that shift will only accelerate over the next several decades.

“No longer is being as Western as possible the goal — the goal is to reach back and learn more about your heritage and how you can fuse that with modern culture, society, and aesthetic” - Cherae Robinson, Tastemakers Africa (Vogue, 2016)

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MULTICULTURAL MILLENNIALS REPRESENT 1/4 OF ALL USA BUYING POWER.